NHL Commissioner Gary Bettman and Montreal Canadiens owner Geoff Molson unveiled the latest in their bid to make ice cream a regular part of their annual summer tradition.
The two announced that the team is going to be the first in the NHL to sell its ice cream on a regular basis.
“This is going so far, and I know it’s going to work,” Bettman said during a press conference.
Bettman added that the ice cream will not be available for purchase in any of the team’s stores.
“It’s a great way to celebrate a victory or a playoff victory, and it’s something that I think people have been asking for, and this is a great opportunity for us to show them that ice cream is an NHL product,” Molson said.
The Canadiens announced that they will sell their ice cream to the general public on a “pay as you like” basis, which means they will not charge a commission.
The ice cream won’t be available at any of their restaurants or in any team store, and will be sold on the Canadiens’ website.
Molson added that “we have never seen ice cream sold on a price per pound basis.”
Molina also said that the Canadiens will make their ice creams available for a limited time during the regular season.
Last season, the Canadiens sold ice cream for $6.99 per pound in their stores.
In 2016, they sold ice creaks for $5.99.
Since taking over the team in 2009, Molson has worked to build a brand that is not only respected and loved by the Canadiens fans, but is also considered a “top team” by the NHL.
This season, he has been working to build an even better brand that he says is built on innovation, quality and innovation.
It is expected that the Montreal Canadiens will be the most popular ice cream brand in the National Hockey League, which is a significant step in establishing a sustainable ice cream industry in the city.