A new aquatic product company has launched a line with the name “Bathwater” and is hoping to get in on the fun of a whole bath bath trend.
Aquatic Products, which is based in North Carolina, announced Tuesday that it would be launching a “bather-friendly” line of its own in 2017, which will feature “an aquatic-themed line of aquatic products,” the Associated Press reported.
The company said the line will be available “at a variety of prices, including low-cost bath products at the grocery store.”
It’s unclear whether Aquatic will sell the products directly to consumers or sell them online.
“We are proud to partner with brands like Bathwater, as we see the potential of the current bath trend, and want to continue the momentum,” Aquatic CEO and founder, Michael B. Siegel, said in a statement.
“As we expand our market share, we are confident that the Aquatic brand will be in a position to continue to build on our growth and become a global leader in the aquatic lifestyle.”
The company is one of the fastest-growing bath brands in the United States.
It sells products in stores in 17 countries, including Australia, Canada, Denmark, Germany, Italy, the Netherlands, the United Kingdom, and the United State.